Media and technology titans will summon in Sun Valley this week to lay the groundwork for the future of streaming and for potential alliances. Allen & Co.’s annual conference, often referred to as summer camp for billionaires kicks off at a ski lodge in Idaho on Tuesday. The conference, which has been held since 1983 has been the birthplace of media mega deals and the venue for industry leaders to discuss the future of their businesses as well as the overall economy. 

The Sun Valley invite list reportedly includes legacy media leaders like Warner Bros. Discovery’s David Zaslav; Disney’s Bob Iger and his potential successors Dana Walden, Alan Bergman, Josh D’ Amaro and Hugh Johnston; as well as Netflix co-CEOs Ted Sarandos and Greg Peters; along with tech titans like Amazon’s Andy Jazzy and Jeff Bezos; and Apple CEO Tim Cook. While these heavy hitters are frequent attendees of the conference, it’s not certain they will be present this year. Shari Redstone, a habitual attendee, is also on the guest list. Her participation at the conference will come after her National Amusements, the controlling shareholder of Paramount Global, agreed to merge the media company with Sky dance after months of negotiations. 

 The dramatic deal process will likely circulate throughout conversations. But more important, Sun Valley may also be a key setting to advance deal discussions. The Skydance agreement includes a 45-day go-shop clause, meaning potential bidders still have time to make their offers. On a broader scale, the Paramount deal will serve as the backdrop to the larger discussion about the business of streaming and how to make it profitable. 

In past years, media companies chased high subscriber numbers in an attempt to best each other. But this time the focus will be on how to come together to make the tricky business of streaming work. 

Neil Begley, an analyst at Moody’s Investors Services quoted “Hands down, the one really important topic here is how do these companies make the streaming of TV globally work for everyone.”  “It’s either going to be the more aggressive use of bundling services or forming joint ventures, or mergers.”