Public speaking can be a beneficial skill to build, regardless of one's career. It can be advantageous during several moments - be it when speaking to customers or performing on a stage. It enhances your overall communication skills.
Before crafting your speech or pitch, ensure you know your audience. For instance, you should know whether they would be influenced more by emotions or logic.
Strong Opening
The first 30 seconds of your speech can make or break it. Ensure you start with something that captures the audience's attention immediately. For example: a quote, a shocking statistic, etc.
Everyone loves a good story. Whether you narrate your personal experience or someone's else - a story keeps the audience engaged and gives them characters to root for.
Body Language
Stand straight and maintain eye contact with the audience. Confidence is half the game when it comes to delivering a speech. Good delivery makes you sound more persuasive and reliable.
The good old saying, "practice makes perfect," stands true for public speaking as well. Keep reciting your speech in your bedroom or to your friends until you have it memorized to a tee.