Chinese multinational consumer electronics and home appliance company Hisense aims to be the number one television in United States within two years. Catherine Fang, who is the Hisense International President spoke on Monday where she revealed plans that aim at beating the likes of Samsung and TCL in the US Television market.
To make the brand more visible and known, Hisense was involved in a major undertaking when it became the first official sponsor of the FIFA Club World Cup that is scheduled to take place in Miami in June 2025. Fang made this clear in stating that the sponsorship is aimed at helping position the company in the market as a premium one turning up for sales in all worldwide sporting activities to help win a bigger share of the North America market.
Hisense is striving for market dominance in the US even though it is already established in that market as a major player in the North American television industry. Counterpoint Research figures show 2nd quarter of 2024 TV shipments in North America placed Hisense in second position after Samsung. This is because the firm has successfully diversified its offerings from simple LCD screens to more sophisticated ones that include QD/Mini LED options.
In terms of the product hardware, Hisense is also adding the latest artificial intelligence (AI) software features in its televisions. As Fang explained, the company’s new models include an AI chip that is used to improve picture quality and investigates the possibility of using AI for sound improvement and providing live statistics of players on command. Nevertheless, it remains ambiguous whether such features will be integrated into the models for the United States market. Hisense’s television enterprise falls under a larger strategy aimed at increasing its presence in North America, where it also operates in the home appliance industry, offering items like fridges and washing machines.
Fang stated that Hisense is aiming to become the leading Chinese brand in the white goods category in North America within the same two-year timeframe.
About half of the revenue of Hisense is generated within international markets, where North America contributes about thirty percent of its overseas sales. This international growth is indicative of Hisense trying to take on new challenges as it embarks on expansion outside of the Chinese borders to cope with the decreasing growth rate of the firm within its parent territory. There is all the indication that Hisense will play a major role in the American market in the next few years with its aggressive marketing, high end technology and quality collaborations.
