September 2024—Priniti Foods Pvt. Ltd, one of the major names in the Indian Namkeen and snacks industry, is thrilled to be making an important foray into the sweets and cookies segment. This lineup of traditional Indian sweets and gourmet cookies will add to the company’s existing diverse portfolio.
The new additions include 5 Indian sweets like Rasgulla, Gulab Jamun, Dry fruit Panjeeri Ladoo, Dry Fruit Besan Ladoo and Soan Papdi, priced between INR 200 – INR 300 for a 500gm packing. The new product range also includes 8 types of cookies, including Badam & Kaju Cookies, priced at INR 90 per pack. Ajwain Cookies, Jeera Cookies, Atta Cookies, Coconut Cookies, Jam Cookies, and Tutti Frutti Cookies are priced at INR 75 per pack, each made with high-quality ingredients to ensure a delightful taste. These products will be available in general trade, including Central Police Canteens across India, and through modern trade channels stores across the wide geography comprising Jammu & Kashmir, Himachal Pradesh, Punjab, Haryana, Rajasthan, Delhi, Madhya Pradesh, Uttar Pradesh, Bihar, and Uttarakhand. Alongside this, Priniti Foods will provide this new range of sweets and cookies in the international markets.
Speaking about the launch of new categories, Mr. Anshul Garg, Director of Sales Priniti Foods , said, “We are thrilled to venture into the new product categories. The packaged sweets market in India is growing exponentially, and we want to capitalize on it. At Priniti Foods, our focus is to ensure the best quality for our products, hence we are also set to introduce Modified Atmosphere Packaging (MAP technology) in our packaging, which is a widely used food preservation technique that is an effective method for preventing spoilage and extending the shelf life of various food products.”
In addition to this, the brand plans to expand further into the bakery and ready-to-eat segment. This will include Brownies, Muffins, Cupcakes, and Cake Rusk. These products will add depth to the brand’s bakery line and cater to the evolving tastes of customers.
Along with these new additions, Priniti Foods continues to provide a broad selection of products, including 27 types of namkeens, 5 types of potato chips, 2 types of Charchare sticks, 2 types of popcorn, 14 types of puffs and fryums, 2 types of Ringo Star rings, instant noodles, and rusk.
About Priniti Foods
Priniti Foods Pvt Ltd, founded in 2009 by the visionary and passionate leader Mr. Rajesh Garg, stands as a testament to his rich experience spanning over 30 years in the FMCG sector. Driven by innovation and a commitment to quality, Priniti Foods specializes in an array of delectable treats, including Namkeen, Potato Chips, Sticks, Popcorn, Rings, Puffs, Fryums, Noodles, and Bakery items. As Priniti Foods continues to expand its product line and reach, Mr. Rajesh Garg’s vision remains the guiding force behind every decision, ensuring that the company stays true to its core values of quality, integrity, and customer-centricity. In the last 15 Years we have helped more than 2600 distributors & channel partners across six countries 31 states & more than 100 cities to generate revenue of more 740cr.
