Prime Highlights:
Scout Motors has secured over 50,000 refundable reservation deposits for its upcoming electric Terra pickup truck and Traveler SUV.
The vehicles, which are expected to arrive by 2027, will be available as all-electric models or extended-range electric vehicles (EREVs).
Key Background:
Volkswagen’s Scout Motors has garnered over 50,000 refundable reservation deposits for its upcoming electric Terra pickup truck and Traveler SUV, marking a strong consumer interest in its revived American brand. The vehicles, which will be released in 2027, will be available as either all-electric or extended-range electric vehicles (EREVs), the latter incorporating both an electric motor and a traditional internal combustion engine. Scout has received a strong response at a time when electric vehicle (EV) reservations have slowed compared to earlier years.
Scout’s CEO, Scott Keogh, revealed that approximately 70% of reservations have been for the Traveler SUV, a favorable sign for the brand. While the company did not disclose the precise mix of all-electric versus EREV reservations, Keogh expressed satisfaction with the numbers. The EREV vehicles are expected to offer over 500 miles of range, while the all-electric models will have a range of up to 350 miles. Both models are anticipated to be priced below $60,000.
Scout is a key component of Volkswagen’s strategy to grow its presence in the U.S. market, which currently stands at just 4% of total sales. Volkswagen’s CEO, Oliver Blume, emphasized the potential for expansion, particularly with the introduction of the Terra and Traveler, which are positioned to compete with outdoor-focused vehicles from brands like Jeep and Rivian.
The company is currently building a $2 billion factory in South Carolina, set to produce 200,000 vehicles annually. Additionally, Scout will utilize batteries from a joint venture between Volkswagen and a Canadian battery manufacturer. The vehicles will also feature software and electrical architecture developed in collaboration with Rivian, another Volkswagen partner. This investment positions Scout as a strong player in the competitive EV market.
